Win a Date with Tad Hamilton!

The film opens with a soldier and nurse getting out of two 1940s-style cars in the middle of the night. The nurse runs up to the soldier and the camera switches to reveal this to be a scene from a film. Three Piggly Wiggly store workers in Fraziers Bottom, West Virginia—Rosalee, Cathy, and Pete—are watching, and as the nurse on screen asks for forgiveness and the soldier agrees, the women in the audience are moved to tears as Pete is clearly unimpressed. As the ladies wonder what the film's star Tad Hamilton is doing at that moment, the scene cuts to Tad—described in the next scene by his agent—"drinking, driving, smoking, leering, and groping all at the same time".