The Moment

In September 2024, at the tail end of the Brat Summer phenomenon and the apex of her fame, British pop artist Charli XCX prepares to begin rehearsals for her arena tour debut while still regularly promoting the Brat album. Despite that she and her team find it "cringe", she is forced to continue the album cycle by her label, Atlantic Records, who have a vested interest in maintaining Brat's cultural relevance by forging several brand deals. One of these is a Brat credit card under Howard Stirling, a failing bank company, which grants fans a free ticket to the tour upon signup. Before a launch event for the credit card, Charli expresses her disdain for the deal and refuses to promote it on social media.