While the headline “Eva Longoria to Direct Flamin’ Hot Cheetos Movie” certainly poses a number of questions, dig a little deeper and this actually sounds like a great story. Deadline broke the news that Longoria landed the coveted job of directing Fox Searchlight’s biopic about Richard Montañez, a janitor working for Frito Lay who created the Flamin’ Hot Cheetos snack. The son of a Mexican immigrant, Montañez came up with the idea for Flamin’ Hot Cheetos inspired by the flavors of his community, and his creation ended up revitalizing Frito-Lay and disrupting the food industry. Montañ…
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