In 2009, the History Channel premiered a television show about a Las Vegas pawn shop named the World Famous Gold & Silver Pawn Shop. The show, Pawn Stars, began something that the show's creators were not expecting. They started an entirely new reality television genre. Antiques Roadshow, was the first but it did not have the support or popularity to be a leader. Pawn Stars paved the way for shows like Storage Wars and American Pickers to become hit shows because of the excitement viewers get from uncovering a hidden treasure that had been hidden from the world for many years.