If I was a studio executive tasked with launching a horror franchise, one of the first people I'd turn to would be Roy Lee, the It producer who was also responsible for Hollywood's J-horror craze, having helped Japanese producer Taka Ichise bring The Ring and The Grudge franchises to American audiences. Well, Orion Pictures is doing just that, as the studio behind the recent Child's Play remake is partnering with Lee's Vertigo Entertainment and Ichise to develop a movie based on the creepy viral sensation known as Momo. Momo is actually a sculpture called "Mother …

Orion Pictures is making a movie based on the Momo challenge hoax that took the internet by storm last year, with Vertigo Entertainment producing.

I love a good horror gimmick. The genre has always been a home to hucksterism and it's always a thrill when a movie gets that flourish of good old fashioned promotion right. Leave it to the good folks at Fons PR to put together something as bonkers as a private pregnant-only screening of The Prodigy, hosted at the Alamo Drafthouse (home of the women-only screening of Wonder Woman and the clown-only screening of IT). Orion Picture's maternal horror movie The Prodigy stars Taylor Schilling as Sarah, mother to a young son who starts exhibiting signs …